DIDIER DUBOT was born within the SEJUNG Group, a famous company throughout South Korea for its exceptional success in the fashion, housing, and IT markets. The company has been grown over time with the contribution of every member of the Park family.
Among all family members, the youngest daughter to Soonho Park, the founder, and CEO of SEJUNG Group, was interested in the business mostly. One day, she noticed the absence of accessory lines to accompany the free-flowing, sensual style trend in fashion in Korea. This motivated her to launch a new brand and enter an absolutely unfamiliar for the whole company jewelry market. At the same time this interesting journey has become a way of self-discovery and finding true self for Yira Park.
The long story and great heritage are essential for premium brands. But, despite the lack of a centuries-old history behind it, Yira Park challenged herself and achieved the highest results in Korea. Today, the combination of quality, uniqueness, and innovations is the real key to success.
After a massive success in Korea, DIDIER DUBOT decided to expand its borders and enter foreign markets. In 2021, the company launched a separate site, especially for global customers, and provided them with unique content and special offers. Today customers from all over the world have access to magnificent jewelry masterpieces from DIDIER DUBOT.
Yira Park has always loved France for its charm and admired the chic of French women. Every business trip or holiday in Paris was an inspiration for her, so she decided to use the French name DIDIER DUBOT as the brand’s name to bring that French sensuality to each jewelry piece.
The poppy flower, with its delicate four leaves, can flood the field with its vibrant colours but also be used as powerful opiate, precisely encapsulating the powerful allure of “purity” and “sensuality”, thus becoming DIDIER DUBOT’s most elemental inspiration and symbol.
[D] is one of the most feminine and iconic symbols of the brand. The alphabet goes far beyond its nominal representation of DIDIER DUBOT: the exquisite curve of the letter depicts the physical silhouette of the most powerful and feminine body that houses the incredible capacity and depth of human life. Within, she holds her desires, dreams, and despair that will empower her to discover her determination to create her own destiny.
Self-esteem is an essential concept at DIDIER DUBOT, and we believe that it affects the quality of life, emotional health, and overall well-being. We work hard to make people feel their inner and external beauty, own worthiness, and confidence; we make everyone feel good about themselves every day.
Promote the value of diversity
Appreciating personality diversity is extremely important for harmonious coexistence in society. Each DIDIER DUBOT collection reveals carefully embedded unique stories, messages that can inspire people worldwide to become open-minded and less judgmental.
Appreciate the world around us
DIDIER DUBOT draws inspiration from nature, architecture, the alphabet, and even the messages written on sidewalks. We aim to promote gratitude as a lifestyle through jewelry conceived from all
the things that give our life true meaning and purpose.